Case Study: Plastic Surgeon
Main Services: Plastic Surgery
Local Area: Brisbane, Austrailia
Years As a Client: 01
Target Clients: Women overwhelmingly make up the core target audience at 91% with 9% being male, 47% of women being in the range of 40 – 54 years old.
Value Proposition: National reputation, patient support through every step of the surgery process and gold standard aftercare.
Local SEO Goals: To overhaul, grow and strengthen the existing services pages, with emphasis on breast augmentation. With the ultimate goal of more calls and walk-ins.
Results
Media: Google
Campaign Start: 2nd May 2017
Increase in Traffic: 381% – March 2017 vs March 2018
Analytics increase over time
The overall increase in traffic over 12 months is 381% March 2017 vs March 2018
No.1 rankings over the same period have also greatly increased resulting in the increase in traffic.
Ranking increase over time
Actions taken via Google My Business over time
People taking some type of action from visiting the website, requesting directions and calls have greatly increased particularly from Janurary 2018 onward.
Overall Google visibility increase over time
General visibility online has greatly increased via the metrics shown from google insights which is a combination of Google maps and Google local organic.