Case Study: Podiatry

Main Services: Podiatrist

Local Area: Jackson, Mississippi. USA

Years As a Client: 02

Target Audience: ⅔ of the target market are people between 40 – 83 years old, with women making up a significant percentage of overall client volume.

Value Proposition: Trusted local brand with the owner known very well within the community.

Local SEO Goals: Overhaul of on the website and expanding online reach to bring in new clients currently not involved with the clinic on a regular basis.


Media: Google

Campaign Start: March 1st 2016

Increase in analytics traffic:
March 2016 / March 2017 – 2640 Hits
March 2017 / March 2018 – 6608 Hits
= 128% traffic increase on previous year.


Analytics increase over time


Year on Year increase of 128%

The client is currently ranking in the most prominent positions locally for main key terms.

Ranking increase over time


Actions taken via Google My Business over time


People taking some type of action from visiting the website, requesting directions and calls have greatly increased particularly from January 2018 onward.

Overall Google visibility increase over time


General visibility online has greatly increased via the metrics shown from google insights which is a combination of Google maps and Google local organic.